
PVD is a physical vapor deposition metallization method that reinforces your jewelry with a thin, highly resistant layer.
The result is a golden stainless steel that's durable, clean and more environmentally friendly than electroplating.
The terminology used in jewelry and goldsmithing can sometimes be quite confusing, especially for beginners (though even experienced people learn something new every day). PVD plating is one such term: behind this somewhat mysterious acronym lies one of the most reliable techniques for achieving a beautiful, durable, and long-lasting gold-plated stainless steel finish. We’ll explain everything, step by step.

These three letters stand for Physical Vapor Deposition (or “Dépôt Physique en phase Vapeur” in French). This acronym refers to a method of metallization involving the physical deposition of vapor through sputtering.
There are several specific techniques for applying a PVD coating:
Many metals can be deposited using PVD (in fact, virtually all elements of the periodic table in their solid state). Typically, titanium and chromium are used as the base layers due to their high corrosion resistance. These are then coated with a layer of precious metal, such as gold, or metal alloys. The entire process is carried out in vapor form.
Widely used in industry and watchmaking, this process is increasingly being employed in the jewelry industry.
PVD can be applied to various metals and alloys that can withstand the pressure. However, it is particularly effective on stainless steel. Thanks to PVD metallization, we can offer you gold-plated stainless steel. The thickness of this coating on the stainless steel products we sell is not specified by the manufacturer. It can range from 0.01 to several microns.
In the case of a steel substrate, the applied layer is titanium nitride (TiN). The gold color remains stable: it does not flake off, and even if it may lighten slightly, it retains its golden appearance without taking on a silvery hue.
On a copper, brass, or zamac base, PVD is less practical because it would require a primer coat for the PVD coating to adhere, which would incur additional costs.
The entire process takes place in a vacuum chamber—a type of sealed, airtight metal machine. Inside this chamber is a carousel on which frames are mounted to hold the items to be coated.
Once the items are hung, the chamber is sealed and then evacuated of nearly all its air to reach a pressure of one hundred-millionth of atmospheric pressure, thereby preventing the presence of impurities. Next, the deposition phase begins: the process gas is released through the side walls of the chamber. The carousel rotates at a steady pace, allowing the coating to be evenly distributed over the products. When the process is complete, the frames are removed, followed by the items.
A quick reminder: What is electroplating? Sometimes incorrectly referred to as galvanization, electroplating is a method of plating by electrolysis. This method uses an electric current passing through a liquid bath to coat a metal object with a thin layer of precious metal or a metal alloy.



Yes, unlike traditional plating, PVD holds up well to water and moisture in everyday use. However, it’s best to avoid prolonged exposure to chlorinated products or seawater, which can, over time, cause any type of plating to tarnish slightly.
It is much more resistant to chipping than traditional veneer. However, it can still be scratched with an abrasive or sharp object, just like any metal coating.




































































































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