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Branding is essential to attracting the right clientele, whether from the middle or upper classes. Consistent positioning between price, quality and appearance reinforces the perception of your work and avoids confusion among potential customers. To succeed, align your brand image with your values and target market to attract those who will be receptive to your offerings.
Professional advice (episode #2): branding
---The-Balance-Sheet.png "Pro Tips (episode #9) - The Balance Sheet")
--Organize-your-communication-and-sales.jpg "Pro Tips (episode #8): Organize your communication and sales")
--Branding-and-set-design.jpg "Pro Tips (episode #6): Branding and set design")
--The-emotional-signature.png "Pro tips (episode #5): The emotional signature")
--The-Emotional-Price.png "Pro tips (episode #4): The Emotional Price")
Credits
Perles & Co, Internet & E-Commerce company [29/04/2022] Any reproduction, representation, adaptation, in any form whatsoever, even partial, is prohibited, except for reproduction for private use not intended for collective use, representation in the family circle (art. L 122-5 CPI) and online publishing on condition that the source is mentioned and a link is included to the corresponding page of our site www.perlesandco.com.
---Preparing-your-craft-market.jpg "Tips from the pro (episode #10) - Preparing your craft market")