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Welcome to episode 4 of our video series in partnership with Les Pies Bavardes! Melanie gives her caring advice and the elements you need to run a stable and viable project in order to grow your creative business.
As a reminder of her previous videos:
In her last video, Melanie explained how to calculate a fair pricefor her creations (episode #3). A very thorny subject for many designers!
Making a simple calculation is within everyone's reach. But that would be too easy because setting a price does not only involve numbers. Setting a price is not only the result of a kind of economic reality, but also an emotional reality.
And this emotional aspect is directly linked to your relationship with money. That's the problem... Because it is this emotional aspect that prevents you from putting the right price on your creations. And it is also this emotional baggage that makes you think that your creations are too expensive.
The emotional baggage around the price of your creations comes from different sources:
Setting a fair price can have an impact on you, on your emotions and make you feel uncomfortable. To set a good price, you have to get rid of this emotional baggage by working on yourself and overcoming your own limiting beliefs. The goal you need to keep in mind is the profitability and sustainability of your business. If your prices are too low, your business may fail. Easy to say, isn't it? But not impossible to do! The solution? Cut the guilt of selling at the right price. To do this, you have to learn to put aside your emotional baggage and boost your self-esteem!
Moreover, this emotional baggage makes us make mountains out of mountains: in fact, for the middle and upper classes who buy handcrafted creations, the price is not the main criterion of purchase. It only comes in 3rd place for the middle classes and 5th place for the upper classes (according to a study conducted by Pies Bavardes in 2020). So let's play it down!
Now you know everything about the emotional price. We'll see you in a new episode of Pies Bavardes. See you soon!
---The-Balance-Sheet.png "Pro Tips (episode #9) - The Balance Sheet")
--Organize-your-communication-and-sales.jpg "Pro Tips (episode #8): Organize your communication and sales")
--Branding-and-set-design.jpg "Pro Tips (episode #6): Branding and set design")
--The-emotional-signature.png "Pro tips (episode #5): The emotional signature")
Credits
Perles & Co, Internet & E-Commerce company [26/06/2022] Any reproduction, representation, adaptation, in any form whatsoever, even partial, is prohibited, except for reproduction for private use not intended for collective use, representation in the family circle (art. L 122-5 CPI) and online publishing on condition that the source is mentioned and a link is included to the corresponding page of our site www.perlesandco.com.
---Preparing-your-craft-market.jpg "Tips from the pro (episode #10) - Preparing your craft market")