Pro tips (episode #1): How to boost your jewelry sales?

You have started to create jewelry and sell your creations online? Congratulations! But you quickly realized that you are not the only one who had this idea: the Internet is full of sites of DIY jewelry designers. To stand out from the crowd and increase your sales, there are tips to know. In this video, Audrey gives you tips on how to sell your jewelry better on the Internet.

1. Take care of your photos

Sometimes, we see beautiful jewelry beads, polymer clay, and a photo really not up to par. It's a shame not to showcase your work!

We see you coming: "Oh dear, I'm not a photographer!" No need! Equipped with a smartphone or a camera, it doesn't matter, you can manage to make pretty visuals to illustrate your work. To do this, there are two-three tips available to everyone to improve the quality of your photos:

• Be careful with the light: prefer moments when it is daylight and a well exposed room (avoid selfie mode with the bathroom light!).
• Choose a neutral background or one that is in harmony with the creation you are going to take a picture of.
• Accessorize with a nice fabric, a small twig from the fields, a plant, an accessory found in a decorating store. Without overdoing it either, you don't want to fall into a kitschy or overloaded decor, at the risk of not seeing your creations anymore.

2. Have a Facebook Pro page

And now you're thinking, "No need, I already have a Facebook page!" Think again! The Facebook page you're talking about is your personal Facebook page, the one that everyone has, the one on which you share your hobbies, your passions, your holidays on the island of Amorgos to make your girlfriends grumble, the latest exploits of your cat... We are talking about a Facebook pro page that will allow you to show everyone that you are a professional, self-employed and above all that you sell your creations.

On this Facebook pro page, you will be able to activate the "shop" tab. It will allow you to put your latest jewels, your latest collection online, to indicate a price, the components, the working time if you consider it necessary and to make a link to your website.

3. Create a professional website

Have your own professional website, don't depend on jewellery marketplaces. There are practical and intuitive platforms like Shopify that will allow you to create your own e-commerce site in a few clicks with a rather nice natural referencing, a simplified management of orders, payments and deliveries. Nice, isn't it? You can even discover this tool for free for 14 days before you decide.

4. Animate your social networks

Posting your latest creations is good, but don't stop there! You also need to unite your community, animate your social networks by organizing contests for example, by telling the backstage of your creations, by describing your universe of creator... In short, all these little things that will interest your community and especially that will make your community grow. The goal is to reach a threshold of interesting subscribers to create an emulation.

5. Practice co-branding

Co-branding is the bringing together of two brands that have more or less notoriety. By linking these two brands, you can exchange visibility. To set it up, don't hesitate to ask your creative friends.

6. Use Canva

Canva is an online design creation platform. It allows people, who have no graphic design skills, to make pretty cool visuals to highlight games, contests, creations... There are many different templates whether it's for your Youtube thumbnails, your Instagram posts, for your website banners... And on top of that, it's free!
With a little bit of taste and patience, you can make some really cool stuff on Canva.

7. Write Newsletters

It takes a little practice, but it's not insurmountable! Besides, there are free marketing tools like Mailchimpor Sendinblue that allow you to create newsletters easily and quickly. You can then send them to your subscribers once a month, twice a month, every week, etc. Newsletters can be interesting for people who like your work. They will be informed of a particular event, a creative workshop, an open house or the release of your new collection.

8. Go cross-channel

Once you have your website, a good community on your social networks, the interest is to make cross channel. That is to say, cross your social networks, your traffic sources (Facebook / Instagram with your website, with your newsletter ...) to manage to make all this little world meet somewhere in order to increase the number of your followers.