Pro tips (episode #6) : Boost the audience of your blog/website

This year, we propose you a challenge: double the number of visitors on your website! How to increase your visibility on the Internet? With Audrey's advice and tips you will succeed, for sure! So let's try?

1. Write regularly

Every month, every week, every day... Whatever you want! You have to write at your own pace, but it has to be regular. How to determine the number of articles to publish?

• First, analyze the number of visitors you currently have on your site.
• Then determine a pace that suits your current audience. There is no point in doing too much if you do not have a large number of visitors. We go slowly!
• Finally, adjust as your audience grows. For now, it's just a matter of giving your community a regular appointment. As your audience grows, move from one monthly post to two monthly posts, then one weekly post, etc. To know when to go to the next level, just observe the number of comments, likes, shares on your social networks or on your blog. If you are asked to do more, then just do more! The customer is king, the community is queen: it's up to you to adapt to the demand!

2. Write articles, but not just any old way

The secret? Search engine optimization or SEO! You choose the right keywords or groups of keywords to write your article.

How do you do it? First of all, we examine what comes up in Google. In the search bar, we type a word, a drop-down list appears, we note the words that appear because they are the most popular keywords. We also note the suggestions at the bottom of the Google page. Finally, we also look at the PAA (people also ask): these are the questions that users ask most often to Google (usually found in the middle of the page).
To help you in the search for ideal keywords, there are keyword generators hyper simple to use as 1.fr, Answer the public or Keywordtool. You will find plenty of keywords to exploit, plenty of semantic universes around the main keyword to use for the writing of your text.

Once you've selected your keywords, move on to writing. The more the words are positioned at the top of your article, the more they will be read by Google, the more you will be indexed correctly. The more you will please Google, the more it will bring you to the first page. We all know that the higher you are in the searches, the more chances you have to be clicked.

Attention: you should not draw up a list of keywords without consistency. Don't forget to add meaning and emotion so that your texts are read. And if you don't have the science of words, ask for a little help from a caring person around you.

3. Take care of your H1 tag

What is an H1 tag? The H1 tag indicates a level of title in the HTML language (there are six levels of title from H1 to H6). In concrete terms, it corresponds to the main title of your article. It must be unique for each article: it should not be copied and pasted everywhere. For each page, a new H1 tag. How to write an H1? You must integrate as many keywords as possible without exceeding 70 characters.

4. We refine the meta-titles and meta-descriptions

These are two fields to complete (and especially not to forget) when you want to put an article online. The meta-title, basically, is the title in blue that appears in Google. The meta-description, these are the two descriptive lines that are under the meta-title. These are two important elements to make Google users want to click on your article and, by extension, to visit your site.

If you leave them blank, by default, Google will choose phrases, groups of words or words it finds on your blog. And sometimes, that's not very attractive.
Do you understand the importance of polishing them, of pampering them? Work on your meta description to make it as attractive as possible with little checks, emoticons... It's up to you to be smart, creative and encourage clicks!

5. Don't forget the ALT tag

This is the field to fill that we most often forget. And yet, it is also important. An Alt tag is a textual alternative to an image. Or, basically, it is to give a name to an image. It is this tag that will
allow the Google search engine to index in the Google image section (you know, the little icon that is under the search bar, where we like to go especially when shopping).
We know that in the world of DIY, jewelry, fashion, beauty ... the visual has a strong impact. So, don't hesitate to make your Alt tag as exhaustive as possible.

Another usefulness of the Alt tag, and not the least: it will tell Pinterest the subject of your image so that it correlates with the visitors' requests. If you're in the habit of pinning images on Pinterest to drive traffic to your site, don't forget to optimize your text with the H1 tag, meta title, meta description and that famous Alt tag.

6. We work on its popularity

It is not because your website is at the top, with an infallible referencing, that you are going to go on the first page of Google and double your audience in a snap. In fact, what matters most to Google, beyond the technical aspect, is popularity!

Get into the habit of giving appointments, creating a teasing... In short,make cross channel by crossing your social networks, by crossing your visitor acquisition channels. As soon as you write an article, talk about it on your social networks, encourage people to subscribe to the newsletter to wait for your next article. This way, you will be sure that your visitors and followers will not miss it. Don't hesitate to create an intercomplementary universe that announces the beginning and will make everyone "rush" on this new article. Be careful, to make them come back, your article must be at the top!

Solicit your beading buddies by exchanging links to your respective sites or to articles that you have written. The more people talk about you on other websites, the more popular you will be and the better you will look to Google.